Nikon Announces Acquisition of Red, a Leading Cinematography Camera Manufacturer

Nikon has set its sights on expanding its presence in the cinematography industry. The company recently announced its acquisition of Red, a renowned cinematography camera manufacturer, with Red becoming a wholly-owned subsidiary of Nikon. Although the specific terms and financial details of the agreement were not disclosed, Nikon expressed its commitment to utilizing this acquisition to tap into the rapidly growing market for professional digital cinema cameras.

In their announcement, Nikon emphasized their intention to capitalize on the combined strengths of both companies, leveraging Nikon’s expertise in product development, reliability, image processing, optical technology, and user interface, alongside Red’s specialized knowledge in cinema cameras, including innovative image compression technology and color science. This collaboration is anticipated to fuel the creation of groundbreaking products that push the boundaries of film and video production.

Red cameras have earned acclaim from leading cinematographers such as Erik Messerschmidt, known for his Oscar-winning work on “Mank,” as well as notable projects like “The KIller.famous cinematographers like Robert Richardson, Cesar Charlone, and Jeff Cronenweth have also utilized Red cameras in their acclaimed works.

With Red’s headquarters based in Foothill Ranch, California, and approximately 220 employees, the company is currently led by president Jarred Land and was originally founded by Jim Jannard of Oakley fame. Since its inception, Red has garnered a dedicated following, particularly among indie filmmakers, with its innovative products ranging from the groundbreaking Red One 4K camera to the latest V-Raptor camera system boasting an 8K sensor, suitable for various cinematographic applications. Recent projects employing Red cameras include “Griselda,” “Rebel Moon,” and the upcoming “Horizon: An American Saga.”