Lollapalooza has strengthened its commitment to environmental conservation by forging a new global partnership with Re: wild, a nonprofit organization that has safeguarded over 400 million acres of wilderness worldwide, benefiting more than 30,000 species. In this alliance, Lollapalooza is offering festival space for Re: wild to directly engage with music enthusiasts and is providing financial backing for Re: wild projects at Lolla festivals across the globe.
Recognizing the significant impact of adopting a plant-based diet in wildlife protection, Re: wild is collaborating with Lollapalooza Chicago to expand plant-based dining options at this year’s event and will host an onsite activation to engage with attendees. For further details, please visit https://lolla.rewild.org.
Recently debuted at the 2024 Sundance Film Festival, “Lolla: The Story of Lollapalooza” delves into how a farewell tour by Jane’s Addiction evolved into a monumental cultural phenomenon, shaping music festivals for generations to come. This three-part documentary series features firsthand narratives from Lollapalooza founder and Jane’s Addiction frontman Perry Farrell and is set to premiere on Paramount+ later this year.
Lollapalooza receives support from prominent sponsors including T-Mobile, Bud Light, IHG Hotels & Resorts, Tito’s Handmade Vodka, Bacardi, PayPal, Venmo, Toyota, BMI, and Lifeway Kefir.
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