Inside the Rom-Com Renaissance: How Sydney Sweeney and Glen Powell Ignited ‘Anyone But You’ to Box Office Glory

In a recent interview with The New York Times, actor Glen Powell took a moment to acknowledge the pivotal role played by his co-star Sydney Sweeney in the success of their film, “Anyone But You.” Powell credited Sweeney not only for her performance on-screen but also for her significant contributions behind the scenes as an executive producer. He emphasized the importance of their natural chemistry and the genuine fun they had together, which he believed translated seamlessly onto the screen, enticing audiences and contributing to the film’s success.

Powell elaborated on the marketing strategy employed for “Anyone But You,” underscoring the importance of selling the essence of a romantic comedy through promotional efforts. He highlighted the romantic allure captured in promotional materials, such as photoshoots, red-carpet appearances, and interviews, as well as the impact of engaging with fans through platforms like TikTok. Additionally, Powell’s personal life, including his reported split from his long-term girlfriend during the film’s press tour, inadvertently fueled speculation about a potential off-screen romance between him and Sweeney, further enhancing the film’s intrigue.

Sweeney, equally instrumental in the film’s marketing campaign, expressed her dedication to actively engaging with the audience throughout the promotional period. She emphasized the collaborative effort among the cast and crew, particularly in generating innovative marketing ideas and ensuring a dynamic dialogue with viewers. Sweeney’s commitment to fostering a connection with the audience reflected her understanding of their role in shaping the narrative surrounding the film.

Directed by Will Gluck and loosely inspired by Shakespeare’s “Much Ado About Nothing,” “Anyone But You” revolves around the complex dynamics between Bea (portrayed by Sweeney) and Ben (played by Powell). Their initially icy relationship takes a turn when they reunite at a wedding in Australia and decide to pretend to be a couple, setting the stage for romantic entanglements and comedic mishaps.

The film’s impressive box office performance, surpassing $200 million worldwide, not only solidified its status as the highest-grossing romantic comedy in recent years but also contributed to a resurgence of interest in the genre. Sony Pictures Motion Picture Group chairman and CEO, Tom Rothman, emphasized the delicate balance required to create a successful romantic comedy, underscoring the importance of a compelling storyline, talented cast and crew, authentic chemistry, and a satisfying conclusion.

Ultimately, “Anyone But You” served as a beacon of hope for the rom-com genre, paving the way for future films to captivate audiences with their heartfelt storytelling and undeniable charm.