Image Source: LeadOrigin
Google Faces Backlash Over “Woke” AI Chatbot, Calls for Cultural Shift
In a week dominated by criticism, Google found itself embroiled in controversy over its Gemini chatbot, accused of promoting a “woke” agenda. Initially targeted for its reluctance to generate images of white people, now, the scrutiny extends to Gemini’s text responses.
Tech analyst Ben Thompson highlighted several issues with Gemini, including its struggles to compare Hitler and Elon Musk’s tweets and its refusal to promote meat or fossil fuels. Thompson’s critique extends to Google’s internal culture, suggesting it’s been influenced by left-leaning employees.
In a Stratechery column, Thompson urges Google to refocus decision-making on product quality, suggesting a cultural overhaul, and even proposing changes in leadership.
While Google hasn’t undergone any drastic changes, it appears responsive to criticism. Recent updates to Gemini address some glaring issues. However, challenges persist, as AI engines like Gemini often produce unpredictable or biased results.
Google’s efforts to address biases have backfired, leading to embarrassing outcomes. Despite conscious efforts to mitigate biases, Gemini’s responses have been deemed over-conservative or outright wrong.
In response to previous controversies, Google temporarily suspended Gemini’s image generation feature. However, permanently pulling Gemini would be a significant blow for the company.
As criticism mounts, Google faces an uphill battle in balancing societal expectations, AI accuracy, and corporate reputation. With the internet abuzz with scrutiny, Google’s next moves remain uncertain in this ongoing saga.
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