Amul’s Latest Creative Breaks the Internet in Celebration of Sanjay Leela Bhansali’s Heeramandi

Sanjay Leela Bhansali’s highly anticipated venture into the realm of OTT platforms, “Heeramandi: The Diamond Bazaar,” made its grand debut on Netflix on May 1st, marking a significant milestone in the acclaimed director’s career. Since its release, the series has become the focal point of discussions, generating a mix of opinions from viewers and critics alike. Despite the polarizing reviews, audiences have been captivated by the opulence, visual splendor, and stellar performances showcased in the show.

The latest accolade bestowed upon “Heeramandi” comes in the form of a creative endorsement from Amul India. Shared recently by Amul on various platforms, the creative features the ensemble female cast of the series, including Sonakshi Sinha, Manisha Koirala, Richa Chadha, Aditi Rao Hydari, Sharmin Segal, and Sanjeeda Sheikh. In a charming portrayal, the actresses are depicted enjoying bread and butter together, symbolizing the show’s resonance with the audience.

Netflix, responding to the creative with wit and humor, urged fans not to delay watching “Heeramandi” with a clever pun: “Heeramandi dekhne main dairy mat karo,” subtly encouraging viewers to indulge in the series without hesitation. Sonakshi Sinha and Manisha Koirala further amplified the endorsement by sharing the creative on their Instagram stories, adding to the buzz surrounding the show.

Delving into the narrative of “Heeramandi,” the series unfolds against the backdrop of the Indian independence revolution, spanning the tumultuous years between 1920 and 1940. Set in the vibrant yet clandestine world of Heera Mandi in Lahore, the story intricately explores the clash between the courtesans of the red-light district and the oppressive forces of the British Raj.

Recent reports have confirmed the immense success of “Heeramandi” on Netflix, with the series emerging as the most-viewed Indian show on the streaming platform. Garnering widespread attention, it currently holds a position in the Top 10 charts across 43 countries and ranks second in the Non-English TV list. With an impressive viewership of 4.5 million and accumulated viewership hours reaching 33 million, the series has solidified its status as a global phenomenon.

Expressing his gratitude for the overwhelming response, Sanjay Leela Bhansali shared his joy in collaborating with Netflix for his maiden series endeavor. He expressed his heartfelt appreciation for the dedication and efforts of everyone involved in bringing “Heeramandi” to fruition, acknowledging the immense love and acclaim received from audiences both in India and around the world.